dress-top1 Import Dress dress-top2 Carol Hannah dress-top3 AM Faulkner dress-top4 BEBA'S

We started as an import agency mainly dealing with lingeries from Europe for over 20 years. Especially,
with LISE CHARMEL France, we have the longest-standing exclusive relationships.
At the same time, we have always been looking for something attractive to provide Japanese customers seeking for something different.

BEGINNING

One day, our executive lerned one of his old friends had been engaging on bridal business for long time. He established his own company as total wedding production to forcus more on consulting the dress shops to fit them in line with the time.

COLLABORATION

We started the collaboration to introduce the allure of import dresses to Japanese customers.

CHANGE

We are working together for change. A change that will not only exceed customer expectations, but also contribute to the industry's overall growth and development.
Bridal Industry in Japan
400,000Wedding /Year 60%

・Only 60% of couples have a wedding reception (400,000 out of 660,000 registered couples)

・Of the above, 99.5% of brides rent their gowns (not purchase)

・Most weddings are purchased in package format including gowns,invitations,flowers,seating cards,etc.

Outside items are often restricted or require additional fees.

・Packages are offered by limited vendors who have contracts with the venue

・Total Wholesale Market for gowns : 12.3 billion JPY (approx. 110 million USD)

・Domestic brands dominate the market. Import gowns accounted only for 3.2%

・Industry is slowly changing as customers become educated with the surge in information available through internet and social media

goal

Our Goal

An opportunity to wear the dress of your dreams

We aim to spur a revolution in bridal market. Much like in western cultures, brides will be dreaming about their bridal gown even before they have set a date

Choosing from a restricted selection

Choosing a dress made by your favorite brand or designer

Our Team

LIVACO is a trading company and holds an internal cousulting team as total wedding production, which every member has extensive experience from MD, VMD, Education, Sales to SNS support, working with many top brand in the world.

team
strengths

Our Strengths

LIVACO is experienced of importing clothing products from Europe, mainly luxury lingerie brands. We have been dealing with LISE CHARMEL France as an Exclusive import agent for over 20 years and distributing their products all around Japan, including popular department stores (e.g. Isetan, Mitsukoshi) and online shop. With descerning eye based on our solid experience, brides find our selection so appealing that they would choose their dress before selecting their venue. It promotes the new business model in the bridal industry in Japan from choosing packaged format to making their own style.

Our dream1

Bring joy to brides of choosing a dress of their dream

Our dream2

Break the mold for future brides

Our dream3

Expand your brand business into Japan

Our dream4

Spread your "Something different"

Brand

Carol Hannah

Made in USA

AM Faulkner

Made in UK

BEBA'S

Made in Spain